Submission Briefing 

Studio Brief 01 – How Do We Read?

All Study Tasks should be completed and documented on your blog (labelled

OUGD404).

Studio Brief 02 – If It Bleeds It Leads

• Research, Initial Ideas and Design Development should be completed.

• All 3 x final outcomes (text only, image only, text & image) should

be ready for a Final Crit on Tuesday 19th February in your session.

Refine your final outcomes. Test them at actual size by pasting onto boards in the

Studio.

Through your design decisions (in your practical work), blog posts and design

board annotations demonstrate an understanding, knowledge and application

of design principles to communicate your ideas.

It is essential that you use the correct terminology (typographic anatomy,

typesetting, layout, gestalt principles, grid systems) when describing your work

or the work of others.

1. Supporting Practical Work: [Physical portfolio]

• 3 x Final Poster Designs for Studio Brief 2 - printed actual size (as

tiled A3 sheets) and on appropriate paper stock

• Sketchbooks/Test Pieces

2. A minimum of 6 x Design Boards for Studio Brief 2 [Physical portfolio]

3. Studio Practice Blog (tagged OUGD405) [Digital upload to eStudio]

• Including all weekly tasks for Studio Brief 1

IMAGE:

“The first poster derives its visual impact through….”

“The the image of ……….. against the ground of ………. Places it in a

stable/reversible/ambiguous figure/ground relationship.”

“This ………. figure/ground relationship contrasts with the ………. nature of

the image/text.”

“The image is placed centrally/offset so that the focal point visually presents a

……… stance on the subject.”

“The focal point of the poster is ………. as this is ……….”

”The designs uses the Law of Pragnanz as the viewer’s mind will naturally

reorganise the complex figures of ………. within the poster to the simpler form of

………”

“The poster aims to ………. by ……….”

“The use of ………. aims to visually communicate the idea of ………. . It does

this through its reference/similarity/ability to ……….”

4A5 - Knowledge and understanding (Visual Quality / Resolution)

TEXT:

“The first poster derives its visual impact through….”

“The use of the phrase ………. is intended to ……….”

“The use of ……….. against the ground of ………. , places it in a

stable/reversible/ambiguous figure/ground relationship.”

“This ………. figure/ground relationship contrasts with the ………. nature of the

image.”

“The typeface has been created by ………. . This grid/structure comes from

……….”

“The typeface’s anatomy, with its ………., gives it a ………. personality. This

helps to communicate/contrast with ……….”

“The use of ………… kerning/tracking/leading produces ……… which aids the

communication of ………….”

“A line length of …. words has been chosen as this ………”

“The text has been aligned ……… , as the …………. rag of the text was otherwise

too visually distracting.”

“The layout of the poster uses a baseline/hangline to organise ……”

4A5 - Knowledge and understanding (Visual Quality / Resolution)

TEXT/IMAGE:

“The first poster derives its visual impact through….”

“The use of the phrase ………. is intended to ……….”

“The use of ……….. against the ground of ………. , places it in a

stable/reversible/ambiguous figure/ground relationship.”

“This ………. figure/ground relationship contrasts with the ………. nature of the

image.”

“The typeface’s anatomy, with its ………., gives it a ………. personality. This

helps to communicate/contrast with ……….”

“Visual hierarchy is achieved through …….. , where the viewer’s attention is

drawn first to ………. , then ……….”

“The viewer is drawn image first. The information placed below, once read, will

change/confirm how the viewer reads the poster by………”

“The choice of ………. paper stock is intended to …….