Rational Brief

My typeface will be called DIFFER. This is because the personality of the text is fluid, cursive, lax, unconfined and looks as if it is in motion. The machine will be a kit/game where you build the letterform from diagrams out of three pieces of paper which are placed on a grid system similar to that of a scrabble or chess board. This will give it a loose form and will allow the user to create a typeface which is diverse and unique to the users own interpretation based of the preset guidelines/diagrams given. The rules convey that you must use three pieces of paper/card only to build a 3d letterform within a grid similar to a scrabble game board, which cabe move around the board to create a word. There will be preset cuts in the board so that the paper/card has a base slot it can fit into, giving a more stable base and platform to build on. The user can use the letters to create words which will have points associated with how many letters it includes. The paper letterforms have created a type anatomy that where the baseline falls on a flat horizontal line and where the text has strong serif features as the paper doesn't always hold a strong straight form. Research behind this typeface mostly consisted of looking at how serif fonts can be exaggerated and used to create a flow and and follow a fluid motion within a set of typeface. The fluid and slightly abstract form of this typeface could be adapted into a way-finding system as the forms already look like a sort of mapped out route system on their own. Together these could be used as a system to map out the layout of the features (furniture) within a room or could be colour coded into different categories (i.e. sitting areas, light fittings, computer systems, bar areas). 

What should I write about in the rationale?

• NAME - give your typeface a name (based on your ideas/research)

• 5 key words that you think define its character (how it works, its function, etc.) and

personality.

• Explain how your typeface works as a machine (e.g. stencil, modular system, game,

kit, etc.)

• What are the rules or instructions behind your system?

• How have these rules or processes impacted on the type anatomy?

• What are the personality traits that your typeface has created - link these to the

anatomical features?

• Describe any research sources and their impact on the design of your typeface.

• Suggest possible uses for your typeface based on its qualities (visual personality, how

the user can interact with it, etc.): branding, editorial, signage, way finding, super graphics, educational use, online (e.g. it animates or changes in real time)).