Study Task 4 - Word 2: Ligature, Glyph & Emoji

'&' 

The ampersand is a connected letter or ligature which contains two letters which are often barely recognisable, i.e. 'e' and 't' merged together to for the '&' ampersand.

Here I have developed a new ligature for a contemporary acronym/phrase. WTF 

This ligature is made from Helvetica, one of the typefaces from Vignelli's Canon.

The audience for this is 14-22 year olds who are into streetwear brands, and this would be presented on clothing. The visual language of the ligature should communicate this.

15 forms on illustrator from sketches in book. Inspired by Experimental Jetset: